TW - Magazine Ad Analysis 4 - Hard Fi

This magazine ad is for Hard Fi's album, entitled Once Upon A Time In 

The West. The album was released almost 5 years ago, therefore is a

 fairly recent advertisement, and will likely use conventions that are still 

true to the alternative genre of advertisements.


This advertisement is especially helpful because it has one central 

drawing point, much like our planned advertisement. The drawing point

 for this particular ad is the use of a commonly used statement on the 

internet when an image is unable to load, except it would simply say 

'Image Not Available'. This is a reflection of the advancement of media 

and technology in our society, especially the use of the internet, where

 that sentence can be found.

Below the simple yet attracting statement, is the band name, album 

title and release date, all in black, which is contrast to the white colour 

of the main sentence. These words are in lower font, and centered, 

similar to the main sentence.

Underneath this they have in a less bold font, a popular track they have

 released as a selling point for people who appreciate their music, and 

further below that, there is a web link to the band's website, integrating other aspects of internet advancements, with 

the production company logo in the bottom right, to make it visible, yet less eye catching than the desired aspects of

 the advertisement.